The Novartis Pavillon is a circular architecture that hosts an education and information centre where the company can be presented in an innovative way. It is a flexible architecture for events and exhibitions and, thanks to a technological façade, becomes itself a communicative content, staging the company's values and commitment to scientific dissemination. A multimedia membrane, which covers the upper part of the pavilion, is technologically prepared to communicate meaningful images. AMDL CIRCLE undertook a series of parametric design studies to define the geometry and graphic image of the façade, which was later engineered by iart. A sustainable energy system has been created: a diagonal mesh spatial structure, 50 cm from the metal roof, integrated a new generation of double-sided photovoltaic panels and a grid of LED lights. The system has the potential of self-feeding and provides a huge continuous and dynamic screen, usable from every cardinal point for light installations inspired by the shapes and colours of cells and molecules, as well as the themes of sustainability and the convergence of art and science.